Welcome to Germany
Building Commercial Ground in Europe’s Leading Agri-Economy
Through hands-on business development and market representation, I help ag-tech, biotech, and food companies establish a credible presence, connect with local partners, and enter the market efficiently.
1. Market Entry & Growth
2. Sales and Partners
3. Organisation & People
Entering the German-speaking markets (DACH) can be complex, costly, and time-consuming. With 30 years of local experience in sales and market entry, I help companies navigate the regulatory, cultural, and commercial landscape of Germany, Austria, Switzerland, and neighbouring Northern European markets.
The Full Market Entry Process
Market Intelligence
& Strategic Mapping
Clarity before you invest
- Target Identification: Pinpointing high-potential customers, distributors, and strategic partners
- Fitness Check: Market fit, product readiness and commercial viability for the DACH region.
- Competitive Landscape: Insights into pricing, distribution channels, and barriers to entry in your specific market.
Outcome: Make informed, confident decisions before committing resources.
Customer Acquisition
& Local Representation
Your trusted local partner
- Hands-on Sales Execution: Direct, high-level outreach and negotiation with key decision-makers.
- On-site Representation: Utilising local presence for initial customer engagement and public relations.
- First Deal Closing: Mentoring and leading your sales process from lead generation through contract negotiation and close.
Outcome: Rapid market traction with trusted representation and measurable early wins.
Establishment
& Team Building
Long-term operational success.
- Entity Setup: Guidance on establishing a German legal entity suitable for your business.
- Talent Acquisition: Defining roles, sourcing, and interviewing your first critical hires for the region.
- Process Integration: Connecting your operations with technical know-how in farming, process technology, and regional supply chains.
Outcome: A sustainable local team and business infrastructure that ensures ongoing growth
